Mark Greene, a mortgage industry professional who wrote for Forbes last March, shared an interesting observation. Greene saw a restaurant review on a local blog that name-dropped The New York Times, and figured that someone working at the publication gave that review. But the way that review was written, it’s like one person’s opinion turned into an endorsement by a prestigious institution. Chances are, you saw something similar when you checked out some mortgage companies in Georgia. Perhaps you found a review site starting with “The (insert publication name) said that…” It’s great if the reviewed company is indeed endorsed by that renowned group, but what if it’s really not? In the same Forbes article, though, Greene also shared a few tips on how to choose a reputable mortgage company.
http://georgia.churchillmortgage.com/info-article/tips-on-choosing-which-mortgage-companies-in-georgia-offer-the-best-rates/
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